innovative, personalised and creative.
- Programmatic display across web, mobile, video and social
- Data-led with granular audience insights
- Tailored targeting strategies and retargeting segmentation
- Full range of creative formats
- Sophisticated personalised retargeting
- Complete transparency in impressions and costs
Epiphany's approach to display is grounded in data and results. Our analytical background means that we focus on the numbers to ensure you are getting the very best performance for your budget. We cut wastage and improve your current display campaigns.
Working with Jaywing we have developed sophisticated tools to generate granular insights about display audiences. Our data architecture and programmatic bidding tools draw on audience insights to make decisions about targeting, bidding and which ads to serve in real time.
This data architecture means that we’re able to help many of our clients to understand complex customer journeys and interactions online, offline and cross device.
Our approach liberates your data, allowing you to link your offline data with your online data for better insight, targeting and attribution. It provides completely customisable tracking for your requirements and allows our clients to understand the impact of viewability and the potential for incremental conversions.
innovative ad functionality and formats.
There is an ever-increasing range of formats to buy programmatically and run across mobile, social, desktop and video inventory. We offer our clients access to a full range of ad formats including video. Our clients also benefit from sophisticated dynamic ads that serve hyper-personal adverts, relevant on a customer-by-customer basis and lead to better click-through rates and conversions.
In addition we pride ourselves on being at the cutting edge in terms of new ad technology and tools to get the best out of your campaigns and put you ahead of the competition. Our great relationships with carefully selected partners mean we can often trial betas before they are widely available in the market.
Tracking users across devices is a problem that many marketers share. It’s certainly not straightforward across an ever-more complex range of devices, platforms and apps. Whilst they enable retargeting on desktop, Cookies aren’t always the solution on mobile so we need to find another method.
Equally there are few tools that are up to the challenge. Google Analytics is great but it has some weak spots and will never provide an individual customer view.
To date marketers have had a limited number of options such as encouraging visitors to sign in or using data (browser, IP address, device and app associated with ad interactions) to model the probability of it being the same user.
personalised ad creative.
What if we could look up previous offline purchase behaviour before serving an ad?
We could offer hyper-personal adverts, relevant on a customer-by-customer basis, rather than broad segments based on just impression data.
Working with Jaywing’s team of data scientists we’ve developed a new data architecture and approach that focuses on tracking individuals’ behaviour, rather than site trends.
Our approach liberates your data, allowing you to link your offline data with your online data for better insight, targeting and attribution. It provides completely customisable tracking for your requirements. It’s also safe, with advanced data cleansing and flagging, including multi-level bot detection and AdBlock recording.
Programmatic advertising provides a great opportunity for marketers to reach the right people, on the right devices, at the right time. It can be used to keep pace with an ever-changing audience in an effective, trackable and efficient way.Emma Ashby Head of Display