We’ll work with you to find the best attribution solution for you, providing a better understanding of which marketing activities are contributing most to your business goals and how to optimise these investments.
- Find the right approach to attribution for your business
- Create and test data-led and rule-led models
- Understand the contribution of different channels and activities
- Get a robust view of customer interactions online and offline
- Draw on a rich breadth of customer data sources
- Develop tracking and tagging solutions online and offline
We follow a tailored approach to each of our attribution projects, custom-building an attribution model that works perfectly for your business.
Our approach enables our clients to overcome barriers to attribution success such as:
setting up Google Analytics and other data tools;
finding tracking solutions;
knowing what to track (including soft or micro conversions);
building internal support for attribution in your business.
We’ll help you to test different models and to explore data-driven, or algorithmic attribution to find a long-term approach that works for you.