Epiphany is pleased to announce that we’re now an IMRG member!
This means that we’re now a part of the UK’s online retail association, allowing us to share our insight and experiences of working with the retail sector, as well utilising IMRG’s retail industry insight and data to help inform our clients’ marketing campaigns and strategies.
IMRG’s community is made up of retailers and solution providers to create a valuable resource for online companies. It measures a wealth of different metrics online, monitoring performance, trends, and much more to create reports, guides, events and webinars for its members to benefit from.
IMRG members include brands such as Google, Amazon, ASOS, John Lewis and Tesco, and the organisation helps businesses like ours to gain insight into the industry, develop strategies and to grow as a business.
As a mark of the value we're placing on our IMRG membership, we’re taking part in the IMRG Data Summit today. Epiphany's managing director, Tom Salmon, is speaking in the panel debate session discussing shopper behaviour across multiple devices.
Today also marks the release of the very first report we’ve created in collaboration with IMRG, which talks about moving toward a more audience-focused marketing approach.
Thanks to the insight we’ve gained from becoming a new member of IMRG, the report we’ve created together discusses topics such as:
- How the use of mobile has become more popular across the board, and how it has affected the user journey
- Trends in device use and how users change their behaviour according to the time of day they’re using their device
- Common problems such as how the speed of a mobile site can be detrimental to marketing campaigns, and what you can do to fix it
- Why it’s really important to create a link between the user’s offline journey, and your online campaigns