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20% increase in conversion rate from a new site design.

Space Station · Case Study

client
specialisms

then

Space Station needed to launch a new website to support its rebrand. Epiphany, Space Station's search marketing partner, was tasked with creating a series of recommendations to improve site usability and ultimately website conversion rate, as well as boosting its visibility for key storage terms across organic channels.

Epiphany’s CRO team conducted an extensive insight phase using a variety of research techniques to understand customer behaviour and the on-site user journey. 

After analysing the data, they were able to create a series of informed recommendations for the web development agency to incorporate into the site design. 

Images, reviews, call to actions, and site content were all individual tested and analysed to create new site designs. Alongside this, Epiphany’s SEO analysts conducted a full technical review and supported the migration to the new website.

goals

  • provide insight-based CRO recommendations for new site design
  • provide SEO support for a site migration

The CRO process was very clear from start to finish and we reached our milestones on target dates. As well as the website design and functionality change, we were rebranding Space Station, so the overall impact of the website has been quite immense.

Epiphany’s impressive SEO results meant that the new branding has been exposed to a large audience very quickly. We are very pleased with the final result, which has resulted in great improvements in performance.  Our customer's feedback has been very positive too, and we are now achieving greater online engagement.

Vlatka Lake - Marketing Manager Space Station

now

Space Station’s customers have a better experience on the new site, and through clear information and calls to action, they are now 20% more likely to convert. 

CRO improvements are felt across each of Space Station’s online channels, with cost-per-acquisition for paid search recently hitting a record low: 76% lower than the previous year.

The CRO team is now continuing to test and improve the website as part of an ongoing process.

20% increase in website conversion rate

120% increase in organic quotes year-on-year

10% increase in search visibility after migration