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Creating a new online identity.

Leeds Bradford Airport · Case Study

then

Leeds Bradford Airport (LBA) appointed Epiphany to design and build a new website and refresh the airport's brand identity to help support its ambitious growth plans.

Our multi-award winning creative and development studio was charged with building a site that showcased what Yorkshire's largest airport has to offer, filled with content that would promote the destinations that travellers could fly to.

goals

  • Deliver a responsive website to showcase Leeds Bradford Airport
  • Increase bookings for the car park, premier lounge and fast-track tickets

We have exciting plans for Leeds Bradford Airport and needed a website that could support them. The site Epiphany provided appeals to both our customers and other key stakeholders and underpins our position as a leading airport in the UK.

Susan Ashcroft - Head of Ecommerce Leeds Bradford Airport

now

The site was built in just three months using the latest responsive design and search engine optimisation techniques, combined with best-of-breed content management system technology. Umbraco 7 provides a highly flexible and fast content-editing platform for LBA's marketing team. Content relating to all of LBA's destinations is provided by our expert in-house writers.

The impact of the website's launch has been extremely positive: overall sessions are up 47% year-on-year, while mobile traffic has risen 80% in the same period. This has driven a 192% rise in mobile transactions year-on-year.

Mobile traffic up 80% year-on-year

Mobile transactions increased 192% year-on-year

Overall sessions up 47% year-on-year