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258% increase in conversions following a new site launch.

Insurance2go · Case Study



Insurance2go brought Epiphany on board to reinvigorate its SEO strategy and design and develop a responsive site, built with best-of-breed technology. Following an in-depth technical audit, our web development, design and SEO teams worked together to build a new website that had search built into its foundations. 


  • Design and build a website with conversion at its core
  • Implement on-site technical SEO changes
  • Migrate the website onto a HTTPS server

Our online presence defines us as a business and as such we needed an agency we could trust to improve our search rankings. Epiphany’s expert support during the site migration meant that our organic visibility following the new site launch was at its highest ever. We’re now looking forward to building upon this success further

Duncan Spencer - Managing Director Insurance2go


Our technical SEO team ensured a smooth site migration onto the more secure HTTPS server. Site structure, redirects and content was all carefully assessed, and our content team wrote new relevant and engaging articles and pages informed by SEO recommendations. The fully responsive website uses an Umbraco CMS which provides Insurance2go's marketing team with more content editing control.   

Supported by a clean backlink profile and a website that follows best-practice SEO, our teams across earned media, design, development, and SEO are now helping Insurance2go's organic visibility go from strength to strength.

Insurance2go’s organic visibility following new site launch

258% increase in conversions year-on-year

Organic traffic up 38% year-on-year

Conversion rate has improved by 54% month-on-month following the launch